Cyberhaven’s Roark: With Creative Collaboration Comes ‘Chaos’


Mary Roark, VP of marketing Cyberhaven, sees a lot of industries all dealing with the same worries and issues when it comes to insider threats risking exposure to intellectual property. But there’s a security issue unique to media and entertainment that most other businesses don’t have to deal with.

“There are a lot of similarities across industries, but in this industry there’s a stronger pain point, specific to media and entertainment: how do you protect creativity?” Roark said, speaking May 12 at the Cybersecurity & Content Protection Summit (CCPS), being held digitally as part of the NAB Show Express experience. “How do you protect ideas in their most nascent form, from the moment someone says ‘Hey, I thought about this character, I thought about this story?’”

Media and entertainment creatives work with each other on a global scale, and trying to balance having your organization support creativity and collaboration, while also protecting the value in ideas as they’re shared across a diverse group in both the creative and production process, can be stressful, she said during here presentation “Protecting the Creative Process from Insider Threats.”

Roark shared an example where Motorola found itself suffering continuous leaks of pre-launch hardware designs, and even though they had all the raw insights and data in front of it, the company was still having difficulty tracking down the source. Using Cyberhaven’s data-tracing technology, the company detected a malicious leak of IP by an employee, in less than two hours.

“The visibility of data, and how data was traveling around an organization, with the actual source being identified … they were able to see how it went into an email, how it was encrypted, and shared across the organization,” she said.

It’s that lack of visibility to data sprawl that has the potential to put all creatives (and revenue) at risk. Roark said that her firm has determined that in just two years, there’s been a 47% uptick in insider threats, with each incident resulting in a average cost of $1.6 million.

Cyberhaven looks at the solution as standing in the form of Data Behavior Analytics (DaBA), which tells the story from the data’s perspective, using continuous data and user monitoring; a focus on interaction with important data; following all data everywhere, despite data sprawl and shadow IT; and reducing your risk with real-time response.

With a full 100% of Cyberhaven consultations discovering some form of undetected insider threat, there’s no better time than now to take a closer look at your data, and how it may hobble your collective creative journey.

Presented by Richey May Technology Solutions, with sponsorship by Akamai, Cyberhaven, Microsoft Azure, SHIFT, Convergent Risks, and the Trusted Partner Network (TPN), the Cybersecurity & Content Protection Summit focused on the latest cybersecurity and content protection challenges studios, broadcasters and vendors alike are facing during the ongoing pandemic.

Produced under the direction of the Content Delivery & Security Association (CDSA) Board of Directors and content advisors representing Amazon Studios, Adobe, Paramount, BBC Studios, NBCUniversal, Lionsgate, WarnerMedia, Amblin Entertainment, Legendary Pictures, and Lego Group, this year’s Cybersecurity & Content Protection Summit looked ahead at the challenges facing the security community in 2020 and beyond.

To view video of the presentation, click here.