HITS Fall: Genpact to Examine What’s Behind Piracy Behaviors

We live in a hyper-connected world, one where media companies are now looking at new, digital solutions (powered by AI and automation) to keep up the fight against piracy and standards violations.

But content owners can also be served by looking at the drivers of piracy behaviors, examine why people steal instead of buy. That will be discussion brought by Genpact’s Maninder Singh, VP of media and entertainment and business lead, and Pradeep Ramasamy, VP and head of trust and safety practice, during the Oct. 3 breakout session “Content Protection and Moderation: When Sharing is Second Nature, How do you Safeguard High-Value, Copyrighted Content?” at HITS Fall in Los Angeles.

“During our session we’ll share a framework to help attendees better protect their content in world where sharing is second nature,” Singh and Ramasamy said. “We’ll pinpoint the behaviors that drive copyright violations and lead to lost revenues for media companies and lost royalties for creators. And we’ll help attendees take away new approaches to copyright enforcement, including a three-pillar solution that includes digital technologies, people and process, and dynamic workflow. We’re looking forward to being part of HITS Fall.”

The duo will share how leading organizations are using digital technologies to protect and strengthen their brand, IP, and reputations, all while minimizing lost revenues. Attendees will take away best practices on how to embed smart workflows and AI into content operations, to detect violations sooner … and address the root causes faster.

HITS Fall is presented by Entertainment Partners, with sponsorship by Genpact, Variety Business Intelligence, edgescan, LiveTiles, MarkLogic, the Entertainment ID Registry (EIDR), Signiant, Cinelytic, Microsoft Azure, Richey May Technology Solutions and Comcast Technology Solutions.

The event is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with Women in Technology: Hollywood (WiTH); the Content Delivery & Security Association (CDSA); and the Smart Content Council.

For more information visit To become a sponsor and participate in the event, contact Christian Calson at [email protected] or 310-945-6284.