Enhance Customer Data Privacy, Digital Trust by Avoiding Dark Patterns (Security Intelligence)


There seems to be a collective sense that we’re all being pressured to divulge more about ourselves online than we really should. Yet few of us are aware how much friction is being built into websites and apps to compel us to give up our privacy. Those design choices that guide us against our own self interests are called dark patterns. And they’re something we should all be aware of so we can make more informed choices about protecting our data privacy — and that of our customers.