Peter Wallace Named Worldwide Director, CDSA Anti-Piracy Compliance Programs

Security industry veteran to focus on expanding content protection initiatives in U.S. and aligning the program with other leading security audit standards

Long-time entertainment security expert Peter Wallace has been named Worldwide Director of Anti-Piracy for the Content Delivery & Security Association (CDSA)’s security auditing programs. Wallace, who has built the program to over 70 participating sites in Europe, will turn his focus to expanding the participation of entertainment supply chain partners in the U.S. and Asia as part of his expanded association role.

“Peter was the chief architect of the association’s Content Protection Standard (CPS) and he has been hugely successful in gaining the trust and support of key entertainment supply chain executives throughout the EMEA region,” says CDSA Executive Director Martin Porter. “Under his leadership we will now begin to align our program worldwide as well as with other leading security standards.”

Wallace replaces Linda Dyson who has retired after serving the industry for over 15 years as a lead copyright and licensing auditor and respected industry spokesperson and association representative.

In his 25-year career as an entertainment security expert, Wallace has served as Senior Vice-President for Security & Compliance with Deluxe Global Media and Disctronics, where he held worldwide responsibility for security and anti-piracy compliance. It was during this time that he started his long association with CDSA (then IRMA) and became well known for his expertise in the anti-piracy field.

“Content holders are ‘asking for (a site’s) CDSA audit ‘ more and more,” Wallace relates, “and CDSA accredited sites have undergone, and paid for, an intensive digital and physical audit of their site’s security and copyright policies procedures, making them one of the industry’s most elite supply chain partners. We encourage content holders to ask for a CDSA audit statement when selecting a vendor to handle their company’s most precious asset – their content.” Wallace adds, “With my appointment I will assure that CDSA’s own standard will keep pace with the rapid changes in our industry and its technology processes together with a worldwide consistency in approach. We will also begin expanding our offerings to include integration of CDSA’s new, cloud-based security management tool.”

Wallace has a law enforcement background and served as Western European Anti-Piracy Coordinator for IFPI (International Federation Of The Phonographic Industry) where he managed international piracy investigations; prior to that he served as a consultant to major record labels where he advised on security around the world and provided expertise in the protection of content throughout the supply chain.

To contact Peter Wallace email: pwallace@CDSAonline.org
Or call him at (U.K.) +44 (0) 7850 331033 or at (USA) +1 323 804 6386

WEBINAR: What to Do When Your Network is Hacked?

Click here to Download Recording (59 Mb)

In the first of a series of webinars on content protection, security and cyber-threat, Steve Armstrong, a leading international digital forensics expert provided guidelines and procedures for what to do if your network is compromised and your content and client information is stolen. Based upon true case studies, examples were shown on how attackers break into weak and poorly managed networks; critically, it also examined how these same networks fail to gather sufficient evidence, making forensic and criminal investigations next to impossible.

Download the audio/video recording of this insightful presentation and stay tuned for the next installment of the CDSA Security Webinar Series.

Universal: Studio Has ‘Closed Doors’ on Content Leaks with CDSA Vendor Program

Universal was first among major studios to work with the Content Delivery and Storage Association (CDSA) on a vendor accreditation program that incorporates the association’s content protection standards. Now, with “just about all” of its international vendors either accredited or “well on their way” to certification with CDSA, Universal’s Paul Chesney reports that the initiative has “closed doors and prevented some opportunities for content theft.”

In an interview with Digital2Disc, Chesney, who serves as Universal’s VP of International Operations, says that working with CDSA was a “no brainer” after the executive “looked at the international landscape” and “realized that there was no common standard of content protection across the entire supply chain.” The CDSA’s independent audit certification system, Chesney says, “appeared to offer the best possibility” of a uniform content protection approach for all vendors that handle the studio’s pre-release assets.

Full story is available for download here.

CDSA Expands its Content Protection Role with New Appointments

Deluxe’s Bigley and Microsoft’s Dunkelberger Added to Board; Atkinson Named Advisor

LOS ANGELES — As part of its commitment to expanding its role as the International Content Protection Association, CDSA has announced new senior-level appointments to its Board of Directors. Joel Bigley, Senior Vice President Worldwide Operations and Business Execution, Deluxe Digital Studios; and James Dunkelberger, General Manager Worldwide Product Release and Security Services, Microsoft have been named to the CDSA Board. Richard Atkinson, Chief Piracy Specialist & Consultant, Anti-Piracy Worldwide, has been named as a strategic advisor.

“The expansion of our worldwide content protection programs as well as the successful rollout of a new, industry-wide risk management software solution is at the forefront of CDSA’s new suite of anti-piracy and content protection initiatives. With the addition to our Board of Joel Bigley, James Dunkelberger and with the ongoing strategic advice of Richard Atkinson, our industry association is in an even greater position to develop the most relevant, new advancements in collaborative activities for the protection of our industry’s most vital assets,” says CDSA Chairman Spencer Mott, CISO of Electronic Arts.

Joel Bigley, apart from his operational responsibilities, provides leadership for quality, performance, and security for all Deluxe Digital Studios (DDS) business entities worldwide. Bigley built the Quality Management System (QMS) and the Security Management System (SMS) at Deluxe Digital Studios, both industry leading programs that have led to worldwide CDSA certifications, industry leading scores on MPAA audits, and success on various other audits by studios and industry organizations.

James Dunkelberger is the General Manager of Microsoft’s worldwide Product Release and Security Services team, which is responsible for many aspects Microsoft’s IP protection strategy. He has worked at Microsoft for the last 15 years and over the last seven years has worked in product security, including physical protection of IP both internal to the company and in the supply chain, anti-counterfeiting technologies and strategies, product quality controls, and product activation investigations.

Richard Atkinson created and ran Disney’s Anti-Piracy Operations team for six years, and was also a technology innovator for famed Walt Disney Imagineering. Prior to Disney, he was Chief Communications Technologist for Northrop Grumman. As a strategic advisor to the board of CDSA, Atkinson plays a lead role in its new Content Protection Work Group Program and serves as Co-Chair of CDSA’s annual Entertainment Content Protection Summit, which is co-produced with Variety.

Among its current content protection initiatives, CDSA is advancing these vital industry services:

Content Protection Security Accreditation: The only worldwide content protection and security accreditation program, CDSA auditors have CPS certified nearly 40 sites since the program was launched at the beginning of 2010, with an additional 15 having applied for accreditation.

Enterprise Risk Management Tool (ERMT): In full-time use at Electronic Arts and now in the final stages of Beta test at three major Hollywood studios, this powerful risk assessment, vendor management software program has been migrated to the cloud to enable greater industry collaboration and the future establishment of an M&E Security Social Network.

Content Security Risk Assessment: The newest addition to the CDSA auditing portfolio, CSRA now enables content holders to activate a rapid-response, one-time risk assessment of a site or production partner, without requiring a full year-long accreditation process.

Content Protection Workgroups: Three ongoing member-based workgroups in the areas of Supply Chain, Risk Management and Market Intelligence meet monthly under Richard Atkinson’s direction to identify and activate potential, new areas for content protection and anti-piracy development and collaboration.

Content Protection Summit Europe: Expanding on the successful Entertainment Content Protection Summit held in December 2010 in Los Angeles, this year’s program will go global with a second event scheduled for September in London.

Content Protection Summit US: The second annual Entertainment Content Protection Summit is scheduled for December 8, 2011 in Los Angeles.

CDSA Launches Content Security Risk Assesment Program

International Content Protection Association To Offer Spot Check Site Reviews

LOS ANGELES — CDSA, the International Content Protection Association, has announced a new industry service that will provide content holders with a rapid response assessment of security procedures in effect at new service providers and production partners. The new Content Security Risk Assessment (CSRA) program will produce in less than two week’s time a report of a site’s preparedness to protect the intellectual property of a studio, game company or music label. Using a newly developed scorecard based on CDSA’s internationally acclaimed Content Protection Security standard (CPS), the new CSRA program is being offered in response to a growing market demand for quick and short-term assessments and is based on work already being performed by CDSA’s auditors on a contract basis for leading companies like Electronic Arts.
Read more

PEER 1 Hosting achieves CDSA Content Protection and Security Standard certification

New York – PEER 1 Hosting (TSX:PIX) has become the first global online managed hosting services provider to achieve the Content Delivery and Storage Association’s (CDSA) Content Protection and Security Standard certification (CPS). Headquartered in Vancouver, Canada, the PEER 1 Hosting Atlanta Data Center has successfully fulfilled all the security requirements of the media & entertainment industry-developed and approved CDSA content security assessment program.

“Customers in the gaming and entertainment industry can rely on us to host their content under stringent guidelines and have a higher level of comfort that we are safeguarding their assets and data,” explains Fabio Banducci, President and CEO, PEER 1 Hosting. “This certification further validates Peer 1 Hosting’s dedication towards proactive and continuous improvement of our internal controls.” Read more

Charting a Business Course Through Pirate-Infested Waters

At ESCA Europe, two piracy experts shared an in-depth look at entertainment content protection and piracy as a “business problem” with a methodical approach for how to understand it, respond to it, and even leverage it. A new strategy and technology solution for industry-wide risk management was discussed.

Richard Atkinson, Anti-Piracy Worldwide

Damien Slowey, The Walt Disney Company

Presenters:
Richard Atkinson, Chief Piracy Specialist, Anti-Piracy Worldwide;
Click here to download presentation | Click here to download audio
Damien Slowey, Anti-Piracy Manager, Disney EMEA;
Click here to download audio

The Truth About Security Audits

By: Martin Porter, Executive Director

With so much to lose doesn’t it make sense for the entertainment industry to agree on a single vendor security auditing standard?

Something is broken in the content security world and nobody has figured out how to fix it.  Ask any post house, replicator in town — anyone who’s handling invaluable pre-release content on behalf of the studios, game companies or record labels.  They’ll tell you that they are being audited ad nauseum by studios, industry associations, consultantcies, etc.  One post house in town told me that it performed over 100 independent security audits last year alone, with serious cost in time, productivity, and auditing fees.  There’s CDSA (which I run), MPAA, Microsoft, ISO, plus studios that also conduct their own review of a vendor’s content security procedures.  A vendor will successfully gain accreditation or review by one body just to be called the next day for another audit by somebody else.

Don’t get me wrong — security audits are essential.  In fact, standards need to get tighter and everyone needs to huddle around best practices and proven solutions that plug the possibility of a costly security breach. Read more

Italian Disc Suppliers Adopt CDSA Security Standards

GD Packaging and Partners Choose CDSA for Accreditation Across Their Entire Supply Chain

MILAN, ITALY — In a move designed to secure the manufacturing and distribution of Blu-ray, DVD and CD products throughout the entire Italian entertainment supply chain, GD Packaging has become the first packaging company to gain CDSA Content Protection and Security (CPS) accreditation and has played a primary role in involving its production partners in the program.

In addition to GD Packaging, Easy Replica has gained CDSA CPS and Copyright and Licensing Verification (CLV) accreditation, while GDD Manufacturing and Starmaster are both working towards their CPS and CLV accreditation.
These recent announcements are part of a nationwide adoption of the CDSA content security and copyright protection standards. Also accredited in Italy are IMS and Decibel Trading Service (CLV) with IMS and Duplas Avelca both working towards CPS accreditation.

As GD Packaging General Manager Stefano Goy explains, “Improving security and anti-counterfeiting measures has always been a priority at our company. After completing an anti-intrusion set-up and implementing CCTV system and access control we achieved CDSA CPS accreditation as of January 2010. However, it was clear that we were only as secure as the weakest link in our supply chain. As a result we gathered together our partners, including replicators, printers and stampers, to encourage them to join as well. Being CDSA accredited assures our clients a single point of reference. Even though clients know a project will be handled by various companies, this program guarantees confidence in the accuracy and security of the final product from creation through distribution.”

Peter Wallace, Director, EMEA for CDSA adds, “The Italian market has taken a leadership role in the widespread adoption of our program with the understanding that much of the work in the optical disc marketplace requires the participation of multiple partners. The effort of GD Packaging to secure their entire entertainment supply chain is an initiative that resounds in other markets around Europe and the world.”

Based in Pioltello (east of Milan), GD PACKAGING is one of the largest external packagers all over Europe and located in a logistically strategic area for supplying the north and center of Italy.

About CDSA’s Content Protection and Security Standards
For over a decade, CDSA has been recognized as the worldwide leader of Anti-Piracy and Compliance Programs. CDSA’s Content Protection and Security Standards were first written in 2007 by an international team of intellectual property, anti-piracy and security experts from both the physical and digital arenas, thus giving coverage to the entire media supply chain. By implementing these Standards, organizations effectively demonstrate process approaches for the handling, manufacturing, storage and delivery of valuable entertainment, software, information and assets in the home entertainment, video game and music industries.

About CDSA
CDSA, the Content Delivery & Security Association (formerly IRMA, the International Recording Media Association), is the international content protection association. For over 40 years, it has served as the worldwide forum advocating the innovative and responsible delivery and storage of entertainment, software and information content. Founded in 1970, this global trade association’s membership includes companies involved in every facet along the digital and physical media supply chain. Beginning with the audiocassette, through the home video revolution, and into today’s digital delivery era, CDSA has always been the organization companies have turned to for news, networking, market research, information services, and leadership.

More information is available online at: www.cdsaonline.org

CDSA Announces Content Protection and Security Certification of Three Deluxe Digital Studios Sites Worldwide

Deluxe Digital Studios has become the first entertainment services company in the world to achieve the Content Delivery and Security Association (CDSA) Content Protection and Security Standard certification at three of its home entertainment facilities in North America, Europe and Asia.

Deluxe Digital Studios’ headquarters in Burbank, CA, along with the Bangalore, India and London, England locations have successfully completed CDSA’s comprehensive content security auditing program.

“We believe our successful Content Protection and Security accreditations further differentiate Deluxe from our competitors in the post-production, authoring and digital services sectors.  Deluxe strives to set the standard for excellence and innovation in content security,” said Joel Bigley, senior vice president of Deluxe Digital Studios’ Worldwide Operations and Business Execution.  “CDSA has validated Deluxe’s world-class security practices, which provide even greater assurances to our customers that the security of their intellectual property is our highest priority.”

“Deluxe facilities worldwide benefit from our consistency of content security policies and procedures,” Bigley added. “When clients walk into a facility in Bangalore they will encounter exactly the same superior security disciplines as they would experience in London or Burbank.  The CDSA program provides us with third-party confirmation of our consistent and stringent security standards, regardless of location.”

“Deluxe’s achievement of CDSA Content Protection and Security accreditation in these sites reflects its commitment to protecting the rights of major motion picture studios around the globe,” said Linda Dyson, worldwide director of CDSA’s Anti-Piracy and Compliance Programs. “Deluxe has demonstrated excellence in its content security approaches and execution through successful CPS accreditation.  We are delighted that Deluxe Digital Studios, Inc. has made this global commitment.”

An Open Letter to the CDSA Membership

By Spencer Mott, CISO, Electronic Arts and CDSA Chairman of the Board

Many thanks to the CDSA Board of Directors for naming me Chairman of the association, which is now celebrating its 40th anniversary. I would like to acknowledge and thank our outgoing Chairman, Frank Russomanno, for his outstanding leadership, foresight and expertise. I am delighted, if not somewhat relieved that Frank will still be actively involved in the association; I know that I will depend on his support as we open the next chapter in this association’s proud history.

It is not without careful consideration that I take on this responsibility and I promise this membership, and our stakeholders, that I will take on this challenge with a clear set of objectives to support and grow the success of the CDSA, our respective businesses and our industry as a whole. I have a strong desire to optimize our recent transformation and successes without forgetting our legacy and current service offerings. Read more

Cinram Begins Worldwide Roll-out of Program With European Sites

LONDON, UK — Cinram International, Inc. has announced the initiation of the CDSA Content Protection and Security certification process, which for over ten years has assisted content holders and their service providers in maintaining the most responsible practices and policies for secure handling of intellectual property for home video, music, video games and business software.

CDSA, the international content protection association, and Cinram will begin this comprehensive certification process this year at Cinram’s European operations. Read more

CDSA Board Appoints MESA to Manage Ongoing Association Activities

New CDSA Executive Director, Martin Porter, to Assist in the Launch of New Standards to Protect Digital Assets Throughout the Supply Chain

PRINCETON, NJ, USA – 23 December 2009 – CDSA, the Content Delivery & Storage Association, has named MESA, the Media & Entertainment Services Alliance, as its association management company of record. As its first responsibility, MESA will manage the continued rollout of CDSA’s newly updated and expanded international Content Protection Certification Program next year. Read more

Optical Disc Solutions S.R.L., Romania Accredited under CDSA Copyright And Licensing Verification Program

PRINCETON, NJ, USA – 12 November 2009 – Optical Disc Solutions S.R.L. (ODS), Romania is the first certified plant in Romania under the CDSA Copyright And Licensing Verification Program. The accreditation resulted from a comprehensive examination and review of ODS’s Anti-Piracy Procedures by an independent Auditor. Zoltan Tussai, General Manager of ODS said, “we are very pleased to become a CDSA accredited company as we understand the importance of protecting intellectual property. This achievement represents our commitment to the prevention of entertainment media piracy and our support for content owners in this regard.” Read more

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