CDSA Panel Delves Into Game Piracy Issues

Two security experts from Microsoft and The Walt Disney Studios shared their perspectives on content protection during a CDSA-produced panel at Tuesday’s LA Games Conference. Aaron Kornblum, senior director of security policy, Interactive Entertainment Business for Microsoft, and Ben Stanbury, manager of information safeguarding for The Walt Disney Studios, talked piracy in the games business with moderator Guy Finley, executive director of MESA and director of anti-piracy affairs for CDSA.

Acknowledging the constantly morphing worlds of content production and delivery, Kornblum and Stanbury said that although their companies have had processes in place for protecting physical content, there is a need to revamp the assessment processes for protecting digital content.

“The piracy threat is evolving. Pirates are going to follow the money, and digital piracy is thriving,” Kornblum said.

Microsoft has taken proactive steps to protect its hardware and software. By utilizing its Xbox Live service as a tool to connect device and content, the company is able to identify if a console has been altered to play pirated content. According to Kornblum, if such a console is detected, it is then restricted from utilizing Xbox Live services.

Stanbury also commented that in an effort to further dissuade physical piracy, game publishers are increasingly using online connectivity to activate content features within a title (i.e., not placing the content on the disc itself).

There have been situations, Kornblum admitted, where a creative approach to a solve a particular business unit’s immediate need has resulted in increased exposure to piracy or theft.

Stanbury added, “Transformation of internal process has traditionally been based on need or for increased efficiencies; however, now there needs to be a more comprehensive, company-wide approach to risk management.”

Both executives spoke to the importance of having trusted vendors as an integral part of the security process. They suggested keeping security in mind in the business development process, and having a flexible approach to digital content protection to achieve maximum results. They also said that having partners like the MPAA and CDSA helps support their piracy programs.

CDSA Webinar To Introduce New Industry Solution for Operational Risk Management

These days, managing a business means managing risk. M&E companies especially are managing opposing dynamics of increased digital threats, proliferating vendors, and prescriptive corporate governance and policies.
It’s a lot to manage and keep tabs on – and it’s only going to get more complicated.
CDSA is proud to introduce a new Enterprise Risk Management Tool (ERMT) that creates a customized solution for your individual risk management tasks and responsibilities. The first module – Vendor Risk Management – is currently in use daily at Electronic Arts and Disney. And, courtesy of the membership of CDSA, it is now being offered for your company’s review.
Join EA, Disney, and Microsoft for a webinar introducing CDSA’s Enterprise Risk Management Tool on Wednesday, March 28, 2012 from 11 a.m. to Noon Pacific.
This one-hour session will provide an overview of ERMT’s power in managing your company’s unique risk management processes and policies. It will give attendees a full product demonstration to illustrate how ERMT could work within your organization to manage vendor relationships remotely and with maximum vendor online involvement.
CDSA Chairman James Dunkelberger of Microsoft will introduce how ERMT can help build a “Trusted Partner Network” of security audited facilities. Product architect Spencer Mott of Electronic Arts will explain the roadmap for the ERMT moving forward. And Ben Stanbury of Disney, who has managed the development of the software over the past 7 years, will provide the walk-through of the tool to demonstrate its capabilities.
To register for the webinar, visit https://www1.gotomeeting.com/register/356457841.

James Dunkelberger of Microsoft Named Chairman of CDSA

Security Executive Cites the Roll-out of Media & Entertainment Industry Trusted Partner Network as Association Priority in Coming Years

REDMOND, WA — James Dunkelberger, General Manager of Product Release & Security Services at Microsoft, was named Chairman of the Content Delivery & Security Association (CDSA), the 40-year old nonprofit content protection association.

At Microsoft, Dunkelberger’s worldwide Product Release & Security Services team is responsible for many aspects of Microsoft’s IP protection strategy. He has worked at Microsoft for the last 15 years, holding management roles in Operations Management, IT, and Product Development.  For the last seven years, he has been responsible for protection of IP both internal to the company and in the supply chain, anti-counterfeiting technologies and strategies, product quality controls, and product activation investigations/enforcement. Read more

MyInternetServices Gains CDSA Content Protection Accreditation

MyInternetServices.com, LLC, (MIS) North America’s leading managed game server solutions provider, today announced its successful renewal of the Content Delivery and Security Association’s (CDSA) Content Protection and Security accreditation. MIS is the world’s first managed game server solutions provider to have successfully been certified against this stringent data security standard.

“We are very proud to be recognized as one of the ‘World’s Most Secure Content Services’” said Greg Howard, CEO of MIS.  “Having MIS’s content security approaches benchmarked against the stringent standards established by the CDSA – and once again achieving the CDSA accreditation – demonstrates the ongoing commitment of MIS to content security in an insecure world.” Read more

Peter Wallace Named Worldwide Director, CDSA Anti-Piracy Compliance Programs

Security industry veteran to focus on expanding content protection initiatives in U.S. and aligning the program with other leading security audit standards

Long-time entertainment security expert Peter Wallace has been named Worldwide Director of Anti-Piracy for the Content Delivery & Security Association (CDSA)’s security auditing programs. Wallace, who has built the program to over 70 participating sites in Europe, will turn his focus to expanding the participation of entertainment supply chain partners in the U.S. and Asia as part of his expanded association role.

“Peter was the chief architect of the association’s Content Protection Standard (CPS) and he has been hugely successful in gaining the trust and support of key entertainment supply chain executives throughout the EMEA region,” says CDSA Executive Director Martin Porter. “Under his leadership we will now begin to align our program worldwide as well as with other leading security standards.” Read more

WEBINAR: What to Do When Your Network is Hacked?

Click here to Download Recording (59 Mb)

In the first of a series of webinars on content protection, security and cyber-threat, Steve Armstrong, a leading international digital forensics expert provided guidelines and procedures for what to do if your network is compromised and your content and client information is stolen. Based upon true case studies, examples were shown on how attackers break into weak and poorly managed networks; critically, it also examined how these same networks fail to gather sufficient evidence, making forensic and criminal investigations next to impossible.

Download the audio/video recording of this insightful presentation and stay tuned for the next installment of the CDSA Security Webinar Series.

Universal: Studio Has ‘Closed Doors’ on Content Leaks with CDSA Vendor Program

Universal was first among major studios to work with the Content Delivery and Storage Association (CDSA) on a vendor accreditation program that incorporates the association’s content protection standards. Now, with “just about all” of its international vendors either accredited or “well on their way” to certification with CDSA, Universal’s Paul Chesney reports that the initiative has “closed doors and prevented some opportunities for content theft.”

In an interview with Digital2Disc, Chesney, who serves as Universal’s VP of International Operations, says that working with CDSA was a “no brainer” after the executive “looked at the international landscape” and “realized that there was no common standard of content protection across the entire supply chain.” The CDSA’s independent audit certification system, Chesney says, “appeared to offer the best possibility” of a uniform content protection approach for all vendors that handle the studio’s pre-release assets.

Full story is available for download here.

CDSA Expands its Content Protection Role with New Appointments

Deluxe’s Bigley and Microsoft’s Dunkelberger Added to Board; Atkinson Named Advisor

LOS ANGELES — As part of its commitment to expanding its role as the International Content Protection Association, CDSA has announced new senior-level appointments to its Board of Directors. Joel Bigley, Senior Vice President Worldwide Operations and Business Execution, Deluxe Digital Studios; and James Dunkelberger, General Manager Worldwide Product Release and Security Services, Microsoft have been named to the CDSA Board. Richard Atkinson, Chief Piracy Specialist & Consultant, Anti-Piracy Worldwide, has been named as a strategic advisor. Read more

CDSA Launches Content Security Risk Assesment Program

International Content Protection Association To Offer Spot Check Site Reviews

LOS ANGELES — CDSA, the International Content Protection Association, has announced a new industry service that will provide content holders with a rapid response assessment of security procedures in effect at new service providers and production partners. The new Content Security Risk Assessment (CSRA) program will produce in less than two week’s time a report of a site’s preparedness to protect the intellectual property of a studio, game company or music label. Using a newly developed scorecard based on CDSA’s internationally acclaimed Content Protection Security standard (CPS), the new CSRA program is being offered in response to a growing market demand for quick and short-term assessments and is based on work already being performed by CDSA’s auditors on a contract basis for leading companies like Electronic Arts.
Read more

PEER 1 Hosting achieves CDSA Content Protection and Security Standard certification

New York – PEER 1 Hosting (TSX:PIX) has become the first global online managed hosting services provider to achieve the Content Delivery and Storage Association’s (CDSA) Content Protection and Security Standard certification (CPS). Headquartered in Vancouver, Canada, the PEER 1 Hosting Atlanta Data Center has successfully fulfilled all the security requirements of the media & entertainment industry-developed and approved CDSA content security assessment program.

“Customers in the gaming and entertainment industry can rely on us to host their content under stringent guidelines and have a higher level of comfort that we are safeguarding their assets and data,” explains Fabio Banducci, President and CEO, PEER 1 Hosting. “This certification further validates Peer 1 Hosting’s dedication towards proactive and continuous improvement of our internal controls.” Read more

Charting a Business Course Through Pirate-Infested Waters

At ESCA Europe, two piracy experts shared an in-depth look at entertainment content protection and piracy as a “business problem” with a methodical approach for how to understand it, respond to it, and even leverage it. A new strategy and technology solution for industry-wide risk management was discussed.

Richard Atkinson, Anti-Piracy Worldwide

Damien Slowey, The Walt Disney Company

Presenters:
Richard Atkinson, Chief Piracy Specialist, Anti-Piracy Worldwide;
Click here to download presentation | Click here to download audio
Damien Slowey, Anti-Piracy Manager, Disney EMEA;
Click here to download audio

The Truth About Security Audits

By: Martin Porter, Executive Director

With so much to lose doesn’t it make sense for the entertainment industry to agree on a single vendor security auditing standard?

Something is broken in the content security world and nobody has figured out how to fix it.  Ask any post house, replicator in town — anyone who’s handling invaluable pre-release content on behalf of the studios, game companies or record labels.  They’ll tell you that they are being audited ad nauseum by studios, industry associations, consultantcies, etc.  One post house in town told me that it performed over 100 independent security audits last year alone, with serious cost in time, productivity, and auditing fees.  There’s CDSA (which I run), MPAA, Microsoft, ISO, plus studios that also conduct their own review of a vendor’s content security procedures.  A vendor will successfully gain accreditation or review by one body just to be called the next day for another audit by somebody else.

Don’t get me wrong — security audits are essential.  In fact, standards need to get tighter and everyone needs to huddle around best practices and proven solutions that plug the possibility of a costly security breach. Read more

Italian Disc Suppliers Adopt CDSA Security Standards

GD Packaging and Partners Choose CDSA for Accreditation Across Their Entire Supply Chain

MILAN, ITALY — In a move designed to secure the manufacturing and distribution of Blu-ray, DVD and CD products throughout the entire Italian entertainment supply chain, GD Packaging has become the first packaging company to gain CDSA Content Protection and Security (CPS) accreditation and has played a primary role in involving its production partners in the program. Read more

CDSA Announces Content Protection and Security Certification of Three Deluxe Digital Studios Sites Worldwide

Deluxe Digital Studios has become the first entertainment services company in the world to achieve the Content Delivery and Security Association (CDSA) Content Protection and Security Standard certification at three of its home entertainment facilities in North America, Europe and Asia.

Deluxe Digital Studios’ headquarters in Burbank, CA, along with the Bangalore, India and London, England locations have successfully completed CDSA’s comprehensive content security auditing program.

“We believe our successful Content Protection and Security accreditations further differentiate Deluxe from our competitors in the post-production, authoring and digital services sectors.  Deluxe strives to set the standard for excellence and innovation in content security,” said Joel Bigley, senior vice president of Deluxe Digital Studios’ Worldwide Operations and Business Execution.  “CDSA has validated Deluxe’s world-class security practices, which provide even greater assurances to our customers that the security of their intellectual property is our highest priority.” Read more

An Open Letter to the CDSA Membership

By Spencer Mott, CISO, Electronic Arts and CDSA Chairman of the Board

Many thanks to the CDSA Board of Directors for naming me Chairman of the association, which is now celebrating its 40th anniversary. I would like to acknowledge and thank our outgoing Chairman, Frank Russomanno, for his outstanding leadership, foresight and expertise. I am delighted, if not somewhat relieved that Frank will still be actively involved in the association; I know that I will depend on his support as we open the next chapter in this association’s proud history.

It is not without careful consideration that I take on this responsibility and I promise this membership, and our stakeholders, that I will take on this challenge with a clear set of objectives to support and grow the success of the CDSA, our respective businesses and our industry as a whole. I have a strong desire to optimize our recent transformation and successes without forgetting our legacy and current service offerings. Read more

Cinram Begins Worldwide Roll-out of Program With European Sites

LONDON, UK — Cinram International, Inc. has announced the initiation of the CDSA Content Protection and Security certification process, which for over ten years has assisted content holders and their service providers in maintaining the most responsible practices and policies for secure handling of intellectual property for home video, music, video games and business software.

CDSA, the international content protection association, and Cinram will begin this comprehensive certification process this year at Cinram’s European operations. Read more

CDSA Board Appoints MESA to Manage Ongoing Association Activities

New CDSA Executive Director, Martin Porter, to Assist in the Launch of New Standards to Protect Digital Assets Throughout the Supply Chain

PRINCETON, NJ, USA – 23 December 2009 – CDSA, the Content Delivery & Storage Association, has named MESA, the Media & Entertainment Services Alliance, as its association management company of record. As its first responsibility, MESA will manage the continued rollout of CDSA’s newly updated and expanded international Content Protection Certification Program next year. Read more

Optical Disc Solutions S.R.L., Romania Accredited under CDSA Copyright And Licensing Verification Program

PRINCETON, NJ, USA – 12 November 2009 – Optical Disc Solutions S.R.L. (ODS), Romania is the first certified plant in Romania under the CDSA Copyright And Licensing Verification Program. The accreditation resulted from a comprehensive examination and review of ODS’s Anti-Piracy Procedures by an independent Auditor. Zoltan Tussai, General Manager of ODS said, “we are very pleased to become a CDSA accredited company as we understand the importance of protecting intellectual property. This achievement represents our commitment to the prevention of entertainment media piracy and our support for content owners in this regard.” Read more

• CDSA Audits in Action

  
  

Click here for our 2012 audit schedule

New CPS Accredited Sites
as of May 2, 2012

Arvato, Wednesbury, UK

Testronic Laboratories, Inc., California, US

The Testing Group, California, US

New CPS Applicants
as of May 2, 2012

GZ Digital Media, Czech Republic

Click here to download list of latest sites

• Managed By

  
  

• Who’s Who at CDSA

  
  

Martin Porter Executive Director

Peter Wallace APCP Worldwide Director

James S. Wise APCP Director, Asia

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• Vudu Bows ‘To-Go’ Option
  November 19, 2011

• WEBINAR: What to Do When Your Network is Hacked?
  November 4, 2011

• Warner, Sony Back New Social Networking Movie Download Service
  August 31, 2011

• Netflix Officially Grabs 'Cards'
  March 19, 2011

• Report: Nearly Quarter of Broadband Used for Illegal Content
  February 8, 2011

• Warner Inks Deal for Six Heston Projects
  December 7, 2010

• Charting a Business Course Through Pirate-Infested Waters
  October 15, 2010

• NCR, MOD Systems Install First Movie Download Kiosks
  September 21, 2010

• Bay TSP
  April 15, 2010

• Protecting Content in The Video Game Supply Chain Electronic Arts
  April 9, 2010

• Portal News Feed

• Time Warner Cable, Viacom Settle Dispute Over Mobile Viewing
  May 17, 2012

• Cambrian shutter of doom becomes sucker of worms
  May 16, 2012

• Dish Bows ‘G’-Rated Streams
  May 15, 2012

• How to harden your smartphone against stalkers—iPhone edition
  May 14, 2012

• HP loses hundreds of thousands of CA social services records—on microfiche
  May 13, 2012

• Bitcoins worth $87,000 plundered in brazen server breach
  May 12, 2012

• NPD: Video Game Sales in April Continue to Decline
  May 11, 2012

• BREAKING NEWS: 'Joyful Noise' Overpowers 'New Year’s Eve' for Top Sales Spot
  May 10, 2012

• How Amazon saved Zynga’s butt—and why Zynga built a cloud of its own
  May 9, 2012

• Blockbuster Posts $13.9 Million Q1 Profit; Dish Chairman: Programmers Devalue Content via SVOD
  May 8, 2012

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