So you’ve sent out press screeners to adoring reviewers at some of the most reputal publications you can think of–I’m talking Rolling Stone, Indie Wire, Mashable, etc. And now you’re just waiting for the great articles to roll in and the buzz for your series to grow.
One problem with this scenario–the reviewers are stewing. Not because your show isn’t great but because the show lives on a terrible, horrible, no good, very bad press screener site. They can’t login, the video doesn’t play, or some other administrative headache makes their job to watch your show unpleasant. Despite your best efforts to deliver awesome content, the package in which you deliver it can impact the goodwill you have with the media reviewing it.