Season 7 of HBO’s mega-hit Game of Thrones premiered recently, and according to HBO, over 16 million eager fans tuned in to the long-awaited episode, on TV and via the company’s apps.
As impressive as that number is, it’s dwarfed by another: 90 million. That’s how many viewers research firm MUSO estimates caught the episode via Torrents, Kodi boxes, and other illegal streams.
That’s nearly six times more illegal views than legal ones.
If you’re HBO parent company Time Warner, what do you do? Implement more aggressive digital rights management (DRM) to try to keep the content locked down? Sick an army of lawyers on distributors and viewers of pirated streams?