Tag Archives: ad fraud

The Meteoric Rise of Mobile Ad Fraud (ClickZ)

It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of ti... More

As Mobile Ad Fraudsters Evolve, so Should Detection (TechWire Asia)

Now that apps are where the money’s at for advertisers, it’s time to talk about the elephant in the room – mobile ad fraud. A new, more sophisticated wave of duplicitous beha... More