CDSA

Study: Millennial Piracy Trends Shifting (Broadcasting & Cable)

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Nearly 70% of young millennials (ages 18 to 24) admit they use at least one form of piracy, but how they steal content has changed compared to years past, with a vast majority using streaming and mobile app services vs. downloads.

Of the 2,700-plus millennials surveyed by creative services agency Anatomy Media for its “Millennials at the Gate” report, 42% said they engage in piracy via desktop streaming, while 41% said they steal content via mobile apps. Only 17% said they download content illegally.

Millennial attitudes toward downloading was backed up further with 37% saying it was wrong to torrent content, but only 18% saying streaming illegally was wrong.