CDSA

StudioCanal Adds NexGuard Watermarking to Protect International Distribution

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European film production and distribution firm StudioCanal has inked a deal with NAGRA to deploy NexGuard forensic watermarking technology with its content, to protect international distribution of its pre-release content.

StudioCanal distributes more than 50 films a year, and will use NexGuard’s tech to embed a unique watermark in each pre-release content asset, ahead of its international distribution.

“The addition of NexGuard watermarking gives us the peace of mind that our valuable content remains protected during its downstream distribution, by deterring anyone from leaking content as any potential leak can be traced back to its source” said Jean-Pierre Boiget, head of distribution services at StudioCanal. “This enhanced content security also allows an increased time window for promotional and marketing activities by our international distributors, and ultimately contribute to the protection of our creative industry.”

Jean-Philippe Plantevin, VP of NAGRA anti-piracy, added: “Any leak in pre-release and distribution workflows has substantial economic consequences. It is therefore paramount for content owners like StudioCanal to protect their assets when they are most valuable. Our watermarking technology is a powerful deterrent against any leak, with a proven track record of successful forensic investigations.”