For several years the entertainment industries have blamed companies like Google for not doing enough to prevent instances of Internet piracy. At times, Google has even been accused of fueling it.
The problem is with search results. Whether they’re presented by Google, Bing or Yahoo, copyright holders wish that more could be done to prevent the appearance of infringing links, particularly in the first crucial pages of results. To its credit, Google has taken a number of measures over the years but in the eyes of copyright holders, it’s never been enough.
Instead, Google has been flooded with a billion takedown requests in the last year alone, each demanding that links to infringing content be removed. When the notices are accurate, Google always complies but there have been rumblings in recent years, particularly in the UK, that search engines could find themselves on the end of legislation that forces them to do more.