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Salesforce Research: Yep, Consumers are Worried About Their Data (TechCrunch)

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Recent headlines at TechCrunch and elsewhere have been filled with news about data breaches, data misuse and other data-related scandals. But has that actually affected how consumers think about their personal data? A new report from Salesforce Research sheds some light on this question. In a survey of 6,723 individuals globally, Salesforce found that 59 percent of respondents believe their personal information is vulnerable to security breach, while 54 percent believe that the companies with that data don’t have their best interests in mind.