CDSA

Predictions 2020: Privacy, Data Ethics Bring Marketing to the Boardroom (Forbes)

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Since the EU’s General Data Protection Regulation went into effect in 2018, the landscape of privacy in marketing has changed considerably, ushering in a major global shift in power to consumers. B2C marketing leaders face even more challenges in the coming year and will struggle to retain access to the consumer data they depend on for their marketing and advertising practices.