MESA Members Out in Force at IBC

For the first time in three years, the IBC Show is live in Amsterdam, and MESA members will again be well-represented, with more than two dozen exhibiting, MESA holding a cybersecurity tour on the show floor, and hosting the annual LAMsterdam party at Cafe Zwart.

Here’s a look at what some MESA members are bringing to the show.

Alibaba Cloud

As the world’s most inspiring content and technology event, Alibaba Cloud will use IBC to show off its vision of empowering content everywhere. The content and technology community is home to many of the most connected and engaged people in the world. This year, Alibaba is on a journey to deliver the new normal in an engaging way.

One highlight at the Alibaba booth: its latest chip development platform, named Wujian 600. It has been created to help global developers in the design of high-performance Systems-on-Chip (SoCs) for edge-AI computing leveraging the RISC-V instruction-set architecture in an efficient and cost-effective way.

Custom-built by Alibaba Group’s chip development business, T-Head, Wujian 600 has been tailored specifically for developing edge SoCs.With enhanced CPU capability and heterogeneous architecture for high-performance embedded and edge products, the platform facilitates the design of SoCs in embedded applications, including home robots, medical imaging and video conferencing. It also includes an optimised software stack to help speed up the roll-out of products to the market.

Amazon Web Services

This year at IBC 2022, see demonstrations of AWS-enabled solutions for content production, media supply chain, broadcast, direct-to-consumer and data science and analytics featuring more than 30 AWS partners. Visit Amazon Web Services (AWS) at stand 5.C80 to experience the integrated story of how media and entertainment companies are moving their key workloads to the cloud.

AWS will also participate in the IBC 2022 Accelerator Innovation Project, “Cloud Localisation Blueprint” (CLB) with AWS Partners Codemill, Fabric, Rightsline, Iyuno-SDI, SDVI, and Vidispine. The CLB is a first-of-its-kind project that brings together predominant supply chain software companies, service providers and leading entertainment companies, to create a definitive blueprint for distributing entertainment content globally.

This project defines a best practices approach for building an AWS-based media supply chain for the localisation of entertainment content, and is championed by Warner Bros. Discovery, The Pokemon Company International, and ITV.

From licensing to localisation to final delivery, hear what these industry leaders believe are the key considerations for building a best practice cloud-based media supply chain for content localisation.


AppTek will be showcasing the latest advancements in human language technology (HLT) solutions for the media and entertainment industry.

In its first live conference presence since the pandemic, AppTek will unveil the latest generation of scientific research and advancements specifically tailored to the unique challenges of media and entertainment professionals with solutions designed to transcribe, analyse, translate and synthesise spoken content.

• Automatic Dubbing: AppTek’s one-of-a-kind automatic dubbing technology automates and accelerates the dubbing process to help content creators reach more audiences across the globe without the high costs and lengthy timelines involved in professional dubbing services. This next generation AI-enabled technology revolutionises spoken translation for video assets by not only automatically transcribing and translating the original audio, but also presenting it back in the same voice and emotion of the source speaker while matching the time constraints and speaker changes within each media asset. By tapping into this technology, content producers can immediately unlock more value from existing media assets by extending their reach to new international audiences with a compelling viewing experience delivered at a fraction of the cost of professional services.

• Neural Speech Synthesis: AppTek’s adaptive text-to-speech (TTS) solutions offer high quality natural sounding synthesised speech that can be used for both off-line dubbing as well as real-time speech generation. The speech synthesis solution is offered through AppTek exclusive voices or can be adapted to customer provided voices to recreate the speaking qualities of the original speaker with any given script. Media and entertainment professionals can now leverage natural, life-like automated speech synthesis to offer their viewership engaging voiceover experiences.

• Subtitling and Captioning Solutions for Media Localisers: AppTek’s ASR and meta-aware MT technologies are designed to support the subtitling and captioning workflows of language service providers and content owners. They aim to reduce manual labor and accelerate production timelines by making use of content metadata, such as genre, style, speaker gender, etc. to produce more accurate machine translations. Furthermore, the company’s highly advanced “Intelligent Line Segmentation” technology has been trained via neural networks on the segmentation decisions of professional captioners and subtitlers in order to deliver more accurately segmented automated subtitles which can provide a significant jump-start to professional workflows.

• Live Automatic Captioning and Speech Translation: AppTek offers live automated captions for broadcasters through its OmniCaption 300 captioning appliance, a cost-effective stand-alone server installed with the latest advancements in ASR technology that resides on-premises and delivers real-time fully-automated closed captions with unmatched accuracy and speed. Additionally, the company offers live speech transcription and translation technologies to produce accessible captions to Deaf and Hard-of-Hearing users as well as support for multilingual transcriptions and translations between non-native speakers.


Atos will be on hand to show how it’s helping clients re-define the media experience. The media and entertainment industry is undergoing profound and permanent transformation, accelerated by the pandemic. Audiences are more empowered, with more choice and higher expectations than ever before. With unprecedented demand for content, there’s competition along the supply chain, with hungry new and traditional players battling for mindshare and their place in the value chain. From concept to screen and beyond, digital technologies bring new ways to foster creativity, generate value, deliver faster, reduce costs, and work more flexibly and sustainably.

IBC Show 2022 is an extraordinary opportunity to re-connect in person and exchange perspectives of the latest trends and technologies and, how Atos, like no other, can bring added value to your business, wherever you are in your digital transformation journey.

Atos experts will be on hand to discuss a range of topics including:

• Customer Relationship Management: Turning relationships into value with next-generation CRM platforms to develop new and personalised experiences and drive revenue
• Workflows Automation: Harnessing intelligent automation engines to focus on creative and higher-value work
• Digital Workplace: Equipping and empowering your people to succeed with a secure and sustainable digital workspace
• Media Production: Orchestrating physical and virtual media resources, utilising AI/ML to rapidly identify and tag content
• Content Supply Chain Management: Transforming content supply with intelligent automation engines to accelerate processes, improve efficiency
• Data Monetisation: Maximising content monetisation with an end-to-end solution for data-driven content monetisation


BeBanjo will detail what joining forces with MEDIAGENIX means for clients: one broad solution portfolio, and a joined-up product offering. Additionally, the complete revamp of the company’s Movida Schedule Page will be highlighted, with the update providing a superior UX for planning and delivering VOD schedules and how BeBanjo has levelled up the title management experience.

The main benefits of Movida will be on display, including being able to do more with less, visual scheduling, being in control without spreadsheets, managing users easily and being able to adapt your workplace to your needs.

MEDIAGENIX announced the acquisition of BeBanjo in July, bringing together the best-in-class scheduling and programming solution with the best-in-class cloud-native VOD scheduling & planning solution in one portfolio. The combined companies and solutions will strengthen each other in delivering content-centric business management software to the full spectrum of media operators, ranging from broadcasters who are increasingly monetising their content through a variety of new distribution models, up to the streaming-centric market segments where VOD-first solutions are critical for success.

Digital Nirvana

At IBC 2022, Digital Nirvana will present solutions for transforming and streamlining captioning and subtitling services and metadata generation for today’s media companies. The company’s experts will demonstrate the game-changing capabilities of Trance, a cloud-based transcription, captioning, and subtitle generation workflow, and highlight the newest updates to MetadataIQ, its SaaS-based metadata-generation platform.

Digital Nirvana products and services at IBC:

• MetadataIQ — MetadataIQ is a SaaS-based tool that automatically generates speech-to-text and video intelligence metadata, increasing the efficiency of production, preproduction, and live content creation services for Avid PAM/MAM users. MetadataIQ relies on advanced ML and high-performance AI capabilities in the cloud (speech to text, facial recognition, object identification, content classification, etc.) to create highly accurate metadata more quickly and less expensively than traditional methods.

• MonitorIQ — Digital Nirvana’s MonitorIQ is the industry’s most reliable and secure broadcast monitoring and compliance logging platform. MonitorIQ allows operators to record, store, monitor, analyse, and re-purpose content quickly and efficiently with a minimum number of clicks.Digital Nirvana recently introduced MonitorIQ-RM, a cost-effective video monitoring solution for headends and remote hubs. As a derivative of MonitorIQ, MonitorIQ-RM is designed to quickly monitor vast numbers of individual locations. It is designed for remote monitoring; it eliminates unwanted features and simplifies the user interface by making it extremely easy to do the job with as few clicks as possible. MonitorIQ-RM is especially relevant for the users of obsolete technologies like Volicon RPM and Slingbox remote monitoring.

• Captioning, Translation, and Transcription Services — Digital Nirvana’s in-house media services team offers turnkey captioning and translation services that generate highly accurate transcripts, captions, and translations with cloud-based technology and automated, AI-driven natural language processing. Your media company gets the power of AI with no upfront capital expense and in-house expertise required. Digital Nirvana’s adaptive technology design can handle future industry standards, while the company’s open API architecture makes integration with existing workflows seamless and easy.


Join Dolby at IBC and find out how the company is innovating next-generation entertainment experiences and transforming the way consumers interact with their favourite content. Dolby Vision and Dolby Atmos are the industry’s choice to deliver an ever-expanding catalog of movies, TV series, music, gaming and more — all available from global service providers.

Attendees will be able to experience the combination of Dolby Vision and Dolby Atmos for themselves and see why delivering the best possible entertainment experience to customer bases will help retain and increase revenue. Attendees will learn how you to enable an infrastructure that’s easy to integrate and scale for both live and linear services; to create and produce Dolby content with Dolby AC-4, Dolby Vision, and Dolby Atmos; and how to increase the volume of high-quality Dolby Vision and Dolby Atmos content delivered.


EditShare will use IBC 2022 to showcase how its latest technologies boost quality and efficiency for production and post-production. Demonstrations will show how remote working and the cloud can interwork to give creative artists seamless and secure access to the tools they rely on.

Central to this is the ability to use EditShare storage spaces and FLOW workflow tools to synchronise projects across the popular NLE platforms, including Media Composer, Adobe Premiere Pro and DaVinci Resolve. The latest release of core FLOW software allows complex projects to be moved as needed between EditShare media management and whichever edit environment the creative team needs to use.

Having its first showing in Amsterdam will be the latest suite of EditShare FLEX software solutions for out-of-the-box cloud and hybrid workflows. FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting cloud storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.

EditShare’s EFS Multi-Site will also be on the booth for the first time this IBC. Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronise project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. FLEX Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.

Content security and availability is vital to professional users, and EditShare has added new hardware and software in this area. The new EFS 60NL nearline storage provides 60 drive bays and nearly 1PB of storage in just 4U of rack space. This offers secure storage for large amounts of content which is needed but not immediately worked on, ready to be transferred to the online servers with virtually no delay.

The 60NL is also the first hardware platform to utilise the new EFS capability for erasure coding-based storage goals, eliminating the need for hardware based RAID.


Eluvio will host a community event during IBC where it will show off the results of its groundbreaking Web3 film experience for The Real Cannonball Run, a fast-paced upcoming film, which will tell the true story of the legendary coast-to-coast automotive protest race across America. Initial details can be found at

This will be one of the first films to have ever been produced, curated, and distributed on the blockchain directly to fans. The film initiative uses cutting-edge cloud and Web3 technology provided through a technical solutions partnership with base, and powered by Eluvio’s Content Blockchain.

To bring the film to life, the team is building an end-to-end online content chain with base. Archive film, 4K digital camera rushes and third-party contributor content is securely uploaded to the cloud and automatically transformed to viewing proxies in an Iconik Media Library for the director to view from anywhere and commence tagging and clip selection. Editing is performed using Adobe CC, hosted entirely in the cloud, leveraging BeBop OS, enabling the editors, directors, producers and post supervisor to collaborate across global locations.

When the film is completed and mastered, entirely conducted on base’s cloud solutions platform, the finished exports will be uploaded on the Eluvio Content Blockchain, leveraging a custom integration with BeBop OS. BeBop OS not only provides the operating system used by base, enabling Adobe editing to take place on virtual workstations hosted in the cloud, but is also directly connected into Eluvio’s global blockchain infrastructure.


EZDRM is among the busier companies at IBC, with a long list of showcases:

• A new CMAF-focused DRMaaS – Universal Complete
• Presentation sessions in the IBC conference and at the Content Everywhere theatre.
• The prestigious CSI awards, shortlisted as the 2022 Best Content Protection Technology.
• Highlighting the High Efficiency Stream Protocol (HESP) Alliance demos, including the HESP tour on Friday, 9th Sept.
• Participation in the CDSA & MESA Security Tour @IBC taking place 11th Sept. from 11am.
• A special demo session of the VideOn’s EdgeCaster integration with DRMaaS on 11 Sept at 11am.
• Available demonstrations on the booth of EZDRM integration with FriendMTS watermarking technology.
• A multi-DRM demonstration including Huawei WisePlay DRM with Unified Streaming.


Irdeto will highlight how Denuvo by Irdeto, a global leader in providing security solutions for video games on desktop, console and mobile platforms, is supporting the AWS for Games initiative from Amazon Web Services (AWS) to provide video game security services, including Denuvo Anti-Tamper, Anti-Cheat and Mobile Protection solutions, to game developers of all sizes.

AWS for Games is an initiative featuring services and solutions from AWS and AWS Partners, built specifically for games customers. The initiative makes it easier for game developers, publishers, and platforms to select the right tools and partners to build, run, and grow their games. For customers looking to accelerate deployments with solution-specific support, AWS for Games also identifies dedicated AWS industry specialists, AWS Professional Services teams, and leading AWS Partners in each solution area.

To combat growing piracy and cheating in video games, Denuvo is offering trusted security efficiencies to developers building their games with the tools offered by AWS for Games. Denuvo will make available its full video game protection portfolio via AWS for Games, allowing the developers and publishers to further prevent tampering and cheating in their games.

This is the first of two stories previewing MESA members at the IBC show in Amsterdam