Mytonomy CEO Talks Bridge Between Health, M&E at Content Protection Summit
Health care isn’t exactly known for digital innovation, with industry players used to communicating with patients in very familiar (in-person and via phone) ways. All it took was a pandemic to change that.
That’s according to Anjali Kataria, CEO of Mytonomy, a cloud-based customer relationship management platform that manages and delivers content to health care patients, “and through that content delivery, it enrichens and deepens the experience patients have, when they’re at home, when they’re at the clinic, in between visits. It’s a whole new world, with health care digitizing quickly,” Kataria said, speaking during a keynote presentation at the Dec. 8 virtual Content Protection Summit.
Mytonomy — a cloud-based customer relationship management platform that manages and delivers content to health care patients — is doing something new, “and through that content delivery, it enrichens and deepens the experience patients have, when they’re at home, when they’re at the clinic, in between visits. It’s a whole new world, with health care digitizing quickly,” Kataria said during the presentation “Securing Healthcare’s Digital Front Door.”
The OTT solution is meant to “unlock a digital front door to health care” by “taking the best of your world — media, entertainment — that storytelling, reaching people. That’s how we affect behavior change, through the emotional power of short-form film,” she said. The service — which has both a film and animation studio — currently features more than 100 hours of content, and has won 30-plus awards for its originally produced, broadcast-quality medical education content.
Building virtual patient care relationships means offering a secure environment, Kataria said, with content delivery in a highly regulated environment, with security requirements facilitated through Mytonomy’s media studio. “The need for all of us as employers to make sure we secure our content, and keep our employees and out network safe [is paramount],” she said.
With such much of in-hospital resources dedicated to COVID-19 today, Mytonomy is serving a crucial purpose, allowing patients to better care for themselves at home, with targeted content related directly to their individual needs, Kataria said. “What we’re finding, and what we knew going into this space, was we needed a strategy to protect content, and that it wasn’t optional,” she said. “For us in health care, for all of you in the media and entertainment space, protection doesn’t stop at content. It has to be holistic.
“A patient’s right to privacy with their health information is protected by law.”
Presented by Microsoft Azure, the Content Protection Summit was sponsored by SHIFT, Genpact, Akamai, Convergent Risks, Friend MTS, GeoGuard, PacketFabric, Palo Alto Networks, Richey May Technology Solutions, Splunk, Zixi, EIDR, Cyberhaven and Xcapism Learning.
The event was produced by MESA, CDSA, the Hollywood IT Society (HITS) and Women in Technology Hollywood (WiTH), under the direction of the CDSA Board of Directors and content advisors representing Amazon Studios, Adobe, Paramount, BBC Studios, NBCUniversal, Lionsgate, WarnerMedia, Amblin Entertainment, Legendary Pictures, and Lego Group.