CDSA

Piracy as Marketing Tool? ‘The Man from Earth: Holocene’ Producers Have Made $45,000 From Self-Pirating Their Movie (Variety)

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If you can’t beat them, join them. That’s what the independent producers of “The Man From Earth: Holocene” concluded about the inevitable piracy of their sci-fi film, a sequel to the 2007 cult hit “The Man From Earth.”

More than two months before its April 3 release on digital and DVD, they uploaded it to The Pirate Bay — available in up to 1080p HD format — and it spread to other services.