Authentication should be smarter. When it comes to digital interactions, too often there is a lack of trust between organizations and their users. Employees and customers are forced to jump through hoops to prove their identity and access their accounts, applications, and data. Security measures have become less intuitive, adding to the cost of doing business, as employees are less productive and frustrated customers bounce from business webpages altogether. When will we finally admit that passwords and other outdated forms of authentication are dead?