CDSA

Hollywood Preps for Dec. 7 CDSA Content Protection Summit

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Every year, the CDSA Content Protection Summit (CPS_ brings together Hollywood’s top cybersecurity, content protection and anti-piracy experts, with a full-day program featuring speakers from studios, broadcasters and their technology partners.

This year’s eighth annual CDSA Content Protection Summit, Dec. 7 at the Marina del Rey Marriott in Los Angeles, promises to be one of the best yet, with cybersecurity experts from education, law enforcement, government and more, pairing with those from the industry itself.

In addition to a major keynote by a former FBI counter-terrorism and counterintelligence operative, other panels and presentations include “Budgeting for Security in Production and Post Production,” “Ending the Golden Age of Internet Theft: How to Monetize Piracy,” “Security Roundtable: Why Content Theft Matters,” and “Turning the Table on Hackers.” Additionally, attendees will get a look at the industry’s largest showcase of new solutions and innovations around content security, in the CPS Innovation and Technology Showcase.

Here’s a rundown of what to expect Dec. 7:

• Following opening remarks by Bryan Ellenburg, security consultant for CDSA and conference chair, Guy Finley, executive director of the Media & Entertainment Services Alliance (MESA), Kai Pradel, founder and CEO of MediaSilo, and Richard Atkinson, corporate senior director of Adobe’s global piracy conversion team and chairman of the board for CDSA, attendees will hear from Eric O’Neill, a cybersecurity expert and former FBI counter-terrorism and counterintelligence operative.

Best known for helping capture FBI mole and Russian sky Robert Hanssen in 2001, O’Neill currently works as a national media security analyst and commentator, with appearances on everything from “20/20” to “Nightline” to “Access Hollywood.” The story of Hanssen’s capture was made into the Universal Studios film “Breach,” starring Ryan Philippe as O’Neill. His keynote address — “Protecting Your Content in Today’s Age of Cyber-Espionage” — will look at the recent cyber-attack against the Democratic National Committee (DNC), and WikiLeaks’ subsequent release of emails associated with the attack. O’Neill will share his experiences in counterintelligence, and investigations into economic espionage, and cybersecurity penetrations, and will offer Content Protection Summit attendees ideas on what they can do to protect themselves.

• Following the presentation “The Global State of Information Security” by Wendy Frank, principal of cybersecurity, privacy and risk practice for PricewaterhouseCoopers (PwC), Sean Flynn, technology and security innovator and former CTO for Marvel Studios, will lead the panel “Assessing New Gaps and Vulnerabilities: The C-Suite Perspective,” where experts will discuss the biggest vulnerabilities they see today, and what can be done to address them. Dan Meacham, chief information security officer for Legendary Entertainment, Tom Mendelboim, co-CTO for Bad Robot and Jason Smolanoff, CEO of CISO Advisory & Investigations, will be on hand.

• Following the presentation “Securing the Content Lifecycle in the Modern Enterprise” by Joel de la Garza, chief security officer for Box, Lulu Zezza, production executive for New Regency Productions, will tackle how studios and production companies are budgeting for the security needs of film and TV shoots, in the presentation “Budgeting for Security in Production and Post Production.”

Following her morning presentation, Zezza will be joined by John Canning, chair of the New Media Council for the Producers Guild of America, Pradel, and others in the panel “Securing Workflows of All Things Digital.” They’ll look at the best practices out there for securing the content supply chain, from the script, to pre-production, to production, to post production. A combination of collaboration in each area of the content’s life and the right security tools are needed to lock down the most sensitive and confidential information associated, including scripts, locations, budgets, casting, art, props, costumes, call sheets, dailies, editing systems and visual effects.

• Bryan Ellenburg, security consultant for the Content Delivery & Security Association (CDSA) and CPS conference chair, will lead a panel of media and entertainment experts on the state of illegal streaming. The panel — “Protecting Against Unauthorized Redistribution of Content” — will look at how new, disruptive technologies, like Facebook Live, Periscope and Meerkat, have enabled the unauthorized redistribution of not only live broadcast content, but also other copyright-protected works. And if the techniques used to protect feature film and TV content (like digital fingerprinting) aren’t effective, what’s the answer? Steve Holyhead, director of technical operations for Fox Broadcasting, Mark Nakano, senior director of product marketing and partnerships for NexGuard, and Cyril Rickelton-Abdi, senior director of content security for Turner Broadcasting, and Kevin Taylor, a fellow with Comcast, will be on hand.

• The U.S.-based International Association of Chiefs of Police (IACP) — the worldwide professional association for law enforcement — has spent 120-plus years being the collective voice for police agencies, offering research, education and programs. But it’s only in recent years that its members have had to tackle a new area of law enforcement: cybersecurity.

At CPS, IACP VP Paul Cell (the chief of police for the Montclair State University Police Department in New Jersey) will speak to attendees about the need for private companies, the government and law enforcement to all work together to combat cyber-crime.

His presentation — “Bridging Law Enforcement and Private Industry in a Cyber World” — will assure media and entertainment stakeholders that cyber-crime is a huge priority for law enforcement agencies today, and that the federal government recognizes the threats it poses to both national security and private enterprises. However, companies can do more, by helping law enforcement in the areas of prevention, detection and prosecution of cyber-crimes.

• The cost of protecting your intellectual property shouldn’t prevent you from doing so, but sometimes that can be the case. That leaves content owners in a bind sometimes: should companies be required to push consumers to legal goods and away from piracy, or is it the government’s job to install stronger measures and enforce copyright law?

Brett Danaher, assistant professor of economics and management science for Chapman University will discuss the economics behind both strategies at CPS during his presentation “The Economics of Enforcement: Carrots, Sticks, and Social Benefit.”

His presentation will be followed by him joining Richard Atkinson, corporate senior director of Adobe’s global piracy conversion team, and chairman of the board for the Content Delivery & Security Association (CDSA), and Jane Sunderland, content protection strategist for Lionsgate, on the panel “Ending the Golden Age of Internet Theft: How to Monetize Piracy.”

The panel will explore the different, often creative ways companies have given content pirates incentive to pay for what they once would steal. Others, however, have decided the legal route makes more sense, going so far as to shut down internet access for those who steal. The trio of experts will tackle how the media and entertainment industry can learn from both strategies, and to look at what’s being done overseas to combat piracy. They’ll also look at how social media platforms can use fingerprinting technologies to redirect the consumer to legitimate content, and the threats presented by peer-to-peer networks.

• The final main-stage presentations of the day include “An Innovator’s Perspective on Security and Content Protection” by Naithan Jones, partner with Andreessen Horowitz, and “Protecting the Most Important Physical Asset …YOU!” by Shelley Klingerman, founder of Savvy Femme and executive director of Launch Terre Haute.

CPS attendees will then be welcome to attend any number of multi-track breakout sessions,

Including “Why You No Haz Content Protection: ‘Secure by Default’ Workflows are No Laughing Matter” (MediaSilo), “Transforming Access Control from Risk to Competitive Edge” (Okta), “Balancing Security with Global Distribution” (Deluxe Entertainment Services Group), “Storage and Security: A Fireside Chat” (HGST), “Encryption While You Work” (Fortium Technologies), and “Anti-Piracy Solutions with Forensic Watermarking: Practical Implementations” (Digital Watermarking Alliance)

The 2016 CDSA Content Protection Summit is presented by MediaSilo, with sponsorships by Box, Deluxe, the Digital Watermarking Alliance, Fortium, Microsoft Azure, NexGuard, Okta, PricewaterhouseCoopers and Western Digital. It’s produced by MESA, CDSA and the Hollywood IT Society (HITS). For more information visit ContentProtectionSummmit.com, and to become a sponsor contact, Garrett Randall, director of member services for the Media & Entertainment Services Alliance (MESA), at 310-882-9204, or [email protected]