CDSA

How Facebook’s Annual ‘Hacktober’ Campaign Promotes Cybersecurity to Employees (HBR)

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While the word “cybersecurity” may evoke thoughts of highly sophisticated attacks that require fancy computing equipment and skilled hackers, the reality is that most attacks — especially in a corporate environment — involve simpler strategies that depend upon one thing: exploiting human behavior.

Most companies are hard at work building technology to better protect themselves and their users or customers. But technology can only get us so far. People are the most important factor in any company’s cybersecurity strategy, and investing in security engagement goes a long way in helping companies reduce the probability of a breach.

Facebook runs security engagement programs year-round, but the most important tool in our arsenal is Hacktober, an annual, monthlong tradition each October designed to build and maintain a security-conscious culture. It’s our version of National Cyber Security Awareness Month, a campaign to get people involved in cyber security and play their part in making the internet safer and more secure for everyone.