CDSA

Companies are Losing Billions Due to Fake Clicks (Tech HQ)

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Though brands are keen to set foot on digital marketing and advertising, research shows fraudsters are milking organizations of tens of billions of dollars a year with fake responses to online ads. An expert revealed that out of the $300b spent on digital ads in 2019, fake clicks amounted up to $6b per year. A common technique to drive fake traffic to websites is the use of automated bots. In simple terms, a click bot is programmed to access a webpage and ‘click’ on the desired link.