CDSA

Cinelytic: P2P File Sharing Shows OTT Demand, Demographics (DEG)

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As competition for streaming viewers grows with the launch of new services from the major media companies, the entire industry is focused on what content consumers most want from these services. While box office data is readily available to assess a film’s success, streaming services do not share viewing data in a comprehensive way. Cinelytic analyzed different data sets to better evaluate streaming demand and discovered that illegal online P2P based file sharing data of film and TV content is a great proxy for digital OTT consumption with 90 percent correlation across all platforms.