CDSA

Blockchain Roadblocks Hinder Content Protection (IW)

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Blockchain platforms promise to help content providers solve thorny digital copyright ownership issues, but whether the technology can ever live up to its potential remains to be seen.

Pressure is already building from content creators to find a new way to be fairly compensated for their work products.

“Blockchain enables the disintermediation of traditional distribution channels and the direct relationship between creators and consumers,” observed Gil Beyda, managing director of Comcast Ventures, the media conglomerate’s venture capital affiliate. “This new business model will require a trusted system to manage the transaction, which is exactly what blockchain was designed to do: transactions between two parties without a preexisting trusted relationship.”