CDSA

3 Things the Pay-TV Industry Must Do to Tackle Sports Content Piracy (NAGRA Blog)

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We know that the threat of content piracy has evolved significantly over the last few years.

IPTV services and Kodi add-ons installed on retail set-top boxes have completely altered the landscape – it’s estimated that there are 38 million Kodi users worldwide, with more viewers connecting every month. This, coupled with the rise of illegal web streaming, has started to contribute to a slow-down in pay-TV revenue growth worldwide.

As the piracy ecosystem continues to evolve, and the threat increases for live sports content, there’s one question stakeholders are asking all around the world: “What can we do to combat it?” The truth is, the situation isn’t as hopeless as some may think. But the pay-TV industry must first act on three fronts if it wants to topple piracy in sports content.