CDSA

Toby Scales, media and entertainment lead at Google Cloud’s office of the CISO Google Cloud, will discuss the top attack vectors for Generative AI during a presentation at the April 13 Content Protection Summit, being held in Las Vegas during the NAB Show.

His presentation — “Empowering Action: Navigating GenAI Use Cases with Google’s SAIF Framework” — will offer up strategies to mitigate the risks, and cover specific services and frameworks offered by Google that can assist you in navigating the complexities of GenAI, while maintaining ethical standards.

In this session, attendees will also explore the organizational and enterprise changes necessary for successfully integrating GenAI into your workflows.

Scales will delve into the actionable realm of GenAI by examining Google’s recommended approach to identifying use cases. We can filter these insights through a Responsible AI framework, known as SAIF, to ensure ethical and responsible adoption.

Attendees of the event will hear from experts on crucial M&E security topics surrounding protecting against insider threats, standards for locking out live event piracy, the importance of risk management assessments, and best practices for production crew identity and onboarding/offboarding.

And the increasingly impactful role of AI on security will be front and center, as the industry grapples with its benefits and consequences.

CPS is presented by Fortinet, with sponsorship by AMD, Convergent, Digital Silence, NAGRA, Prime Focus Technologies, Eluv.io and EIDR, in association with the NAB Show. The event is produced by MESA and the Content Delivery & Security Association (CDSA).

To join CDSA or activate a Content Protection Summit sponsorship, contact [email protected].