Password Sharing: Challenges and Opportunities For OTT Video Providers
In an era dominated by online streaming and video consumption, Over-The-Top (OTT) services have emerged as the go-to choice for entertainment. In 2022, the number of people using OTT platforms was 3.26 billion and by the end of 2023, the number is predicted to grow up to staggering 3.8 billion!
As the popularity of OTT services rises, three critical factors have become the cornerstones of success for these platforms: secure distribution, guaranteed premium user experience and attractive monetization models.