CDSA

Anti-counterfeiting and brand protection solutions firm OpSec Security has debuted a new suite of customizable, on-product authentication solutions, geared toward integrated brand protection against counterfeiting and gray market sales of products.

Dubbed OpSec Trend, Dynamic, and Eco, the offerings aim to address the need for custom selections of authentication solutions appropriate for unique needs for brands, by detecting counterfeit products, allowing clients to integrate both overt and covert security features into labels, tags, and smart packaging, track and enforce products throughout the supply chain, and build trust with brand-loyal customers.

“With this line expansion, we now have customizable options for the vast majority of on-product and online anti-counterfeiting and brand protection requirements that every major fashion brand needs to protect revenue and their consumers, from embedded authentication to sustainable product ranges,” said Dean Garner, global product line director of brand and fashion identity technologies for OpSec. “The OpSec team has made the strategic decision to invest in the innovation of a full line of customizable authentication solutions.”

The new suite of offerings is available through OpSec Security and the company is offering both in-house design services and a partnership approach to solution integration.