Anti-Piracy

Synamedia, Akamai Tackle Pirate Takedowns Together

Independent video software provider Synamedia has its security and watermarking solutions with edge platform specialist Akamai, to better protect streaming OTT content services, the companies announced.

Synamedia’s offerings will now detect and disrupt pirate streams in real time using Akamai’s Intelligent Edge Platform — instead redirecting viewers to legitimate services — thanks to the integration of Synamedia’s Streaming Piracy Disruption (SPD) managed service with Akamai’s platform.

The goal is to give rights holders and content owners better anti-piracy enforcement and revenue protection, by taking advantage of Synamedia’s services, including the Synamedia EverGuard counter-piracy operations centre, which aims to predict which client devices will be used by pirates to leak content. The service also offers a determination on the effectiveness of different actions, covering quarantining agents and prosecution.

“When illegal streams are disrupted, particularly during live sports, viewers tend to give up on pirated streams and switch to legal services. Akamai’s platform is used by many of our pay TV and OTT customers and this integration will strengthen their ability to combat piracy at speed and scale,” said Yael Fainaro, SVP of security for Synamedia.

Amit Kasturia, senior manager of media product management for Akamai, added: “Our scalable and secure edge watermarking integrations are intended to help customers identify pirates’ attempts to capture content and minimise illegal distribution. The seamless integration of Synamedia’s intelligence-led security solutions with our platform can offer customers a quicker way of shutting down illegal streams, which is critical for the success of streaming rights for live sports.”

The partnership also sees Synamedia becoming a member of Akamai’s Media Technology Partner program.