CDSA

How Deluxe One Showcase Helps Companies Offer Secure, Cloud-Based Streaming

The Deluxe One Showcase platform enables entertainment companies around the world to offer cloud-based, secure streaming experiences from “for your consideration” and other digital screeners to immersive virtual watch parties and consumer product launches, according to Kristie Fung, VP of product management at Deluxe Entertainment Services Group.

Her focus at Deluxe is to “create consumer-focused media delivery solutions that enable content owners and distributors to effectively reach what is increasingly becoming a fragmented audience in today’s market,” she said Oct. 20 during the online Media & Entertainment Day event.

“By leveraging Deluxe’s existing content processing and B2B competencies, my team is then able to offer feature-rich, off-the-shelf solutions to a variety of entertainment companies,” she pointed out during the Anti-Piracy & Streaming breakout sessionHow Big Media is Reaching Global Audiences and Consumers with Secure, Immersive Streaming and Live Events.”

And entertainment companies are “really faced with a wide set of challenges today — anything from the rapid pace of development [of] bigger, better and more unique features to really being able to help brands stand apart with their competing video services,” she noted.

“At the heart of” the Deluxe One Showcase is a “white-labelled OTT streaming platform” that helps studios, content owners and enterprise clients with their streaming solutions, she told viewers.

The Showcase platform “really enables clients like HBO and other major global brands with a one-stop shop to support anything from digital screeners to virtual watch parties to consumer product launches,” she noted.

Some capabilities include live stream and Video on Demand support, as well as a content management system that “essentially allows our clients to curate and publish their own front-end UI platforms and ultimately have a reliable… and secure way for their customers to view and stream their content,” she pointed out.

One “great use case for Showcase and the platform that we’ve built is the work we’ve done with the HBO and the HBO Max team,” she went on to say.

“When it came to setting up a platform for their marketing and awards campaigns, [the] HBO and HBO Max teams needed to find a solution that was able to ensure their screening portals were rapidly designed, branded, tested to their liking and, most importantly, have… security on their content,” she explained.

“We were able to turn around a platform that essentially offered a customised, branded experience that allowed viewers to stream content on both web and native apps securely” for HBO and its new HBO Max OTT service, she said.

Showcase allowed the HBO teams to “set playback and device restrictions to limit their viewing if needed,” she noted, adding: “If awards viewers or [other] users came into view, they could set that playback [so it] was limited to a certain percentage or certain limits on devices. They were also able to geofence their content so it’d only be available in certain regions.” So if they only wanted it to be seen by Asia-Pacific countries, “they could specify that in the backend,” she noted.

Deluxe was also able to provide access solutions to the platforms. “On both platforms… we had unique codes that were traceable to each [user] – anywhere from [a] 4- to 12-digit code that users could log in with,” she said.

“At the same time, they could also log in with an account and password,” she said, adding: “Whatever… HBO’s needs were, we helped them with that. And we were able to help them control what content each user has an ability to view and play back…. Most importantly, Showcase was really able to help them track if there was any leaked content.”

That was done using a “forensic and dynamic visual watermark that we encode onto the content” that Deluxe does in “several different ways,” she said. First, “we provide the ability to trace any leaked content using that forensic watermark, down to the specific user of the device and the playback time,” she noted.

Deluxe also offers visual watermarks “dynamic to the user login and we also offer a static burn-in watermark” that could, for example, say “Property of HBO,” she said, adding it’s all up to the clients’ needs and what they request. Schedule-based forensic watermarks are also an option, she noted.

There are other ways Deluxe helps keep clients’ content secure also, including digital rights management (DRM) encryption and compliance-approved versions to specific regions, she concluded.

Click here to access the full presentation.

M&E Day was sponsored by IBM Security, Microsoft Azure, SHIFT, Akamai, Cartesian, Chesapeake Systems, ContentArmor, Convergent Risks, Deluxe, Digital Nirvana, edgescan, EIDR, PK, Richey May Technology Solutions, STEGA, Synamedia and Signiant and was produced by MESA, in cooperation with NAB Show New York, and in association with the Content Delivery & Security Association (CDSA) and the Hollywood IT Society (HITS).