Companies are Losing Billions Due to Fake Clicks (Tech HQ)


Though brands are keen to set foot on digital marketing and advertising, research shows fraudsters are milking organizations of tens of billions of dollars a year with fake responses to online ads. An expert revealed that out of the $300b spent on digital ads in 2019, fake clicks amounted up to $6b per year. A common technique to drive fake traffic to websites is the use of automated bots. In simple terms, a click bot is programmed to access a webpage and ‘click’ on the desired link.