Personalized Marketing Faces New Consumer Privacy Concerns (CPO)


Within the world of digital marketing, one of the hottest trends being embraced by marketers both small and large is personalized marketing. The idea is simple: customers will be more willing to open your emails, read your content, or engage with your brand if every aspect of the customer experience has been personalized. That approach might have worked a year ago, but now the whole personalized marketing trend is getting a privacy blowback.