Going Beyond Cybersecurity: Why Trust by Design From EY Creates Positive Business (TechWire Asia)


Trust is a difficult concept to define, but in general, it is created by several factors contributing, plus variable amounts of time and experience. In enterprise today, we talk about trust in the same breath as “customer experience,” and true enough, constructing a positive customer interaction is most definitely dependent on trust. In data, information risk, and protection terms, trust is earned as a result of perceived attitudes and practices being verifiable as true, over several months, if not years.