Phishers Play on Emotions to Fool Victims (Decipher)


Phishing has proven to be one of the more difficult security problems to solve, and new research from Google shows that it’s not just because humans are gullible. It turns out the attackers are pretty good at their jobs. A new study conducted by researchers at the University of Florida in cooperation with Google found that successful phishing campaigns use specific emotional triggers. “Successful spear phishing emails apply psychological principles of influence – authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof,” the new study says.