Apple Promises Customers a Safer Digital World – for a Price (CNN Business)


For years, Apple has gone after the luxury market with its hardware products. Now, its latest luxury offering isn’t a gold smartwatch or a nearly $1,500 iPhone, but a safer digital life. At a high-profile media event on Monday, a procession of Apple executives and celebrities laid out a compelling vision for a safer digital world for consumers — one where privacy is paramount, real people review and recommend content, and families can enjoy the piece of mind that comes from knowing their children are watching age-appropriate videos in a protected environment.