Is Password Sharing of Streaming Video Good or Bad for the Industry? (Media Post)


TV piracy, for all its downside, also denotes a mark of desirability. HBO’s “Game of Thrones” continues to be the No.1-pirated TV show worldwide. While that means lost revenue for HBO, it also places a patina of higher value for “Thrones,” as well as other HBO programs. Somewhat in the same vein, password sharing has a price, and some marketing value, as well.