How China Weaned Itself Off Music Piracy (Inkstone)


In the not-so-distant past, almost everyone in China was a pirate. In 2011, China’s digital music piracy rate was 99%, according to a report by the International Federation of the Phonographic Industry, a trade group. But the rise of streaming has completely changed the way Chinese people consume music. Now, just seven years later, 96% of consumers listen to licensed music – meaning that they enjoy their tunes legally.