Why Phishing Works: It Exploits Human Gullibility (Avanade Insights)


Phishing has evolved from a scatter-gun approach as a generic email sent to millions of people with the expectation of a low percentage of hits to a targeted campaign designed to exploit a select few. It’s well-known that banks and major organizations will not ask for your password through email. However, hackers have evolved their strategies and now carefully craft and target their message so they can easily lure unsuspecting employees.