Youku, Irdeto Team to Offer Secure, Premium Content to China (Rapid TV News)


Youku calculates that in 2018, OTT services in China will draw over 229 million viewers and then triple in size within the next five years. In order to take advantage of this, Youku says that it needs to continually innovate its premium offerings and secure those investments to maintain a competitive edge. It will implement Irdeto Rights for ChinaDRM and Irdeto TraceMark forensic watermarking to provide premium, early release content and fight redistribution piracy for the operator’s mobile, PC and OTT VOD.