3 Things the Pay-TV Industry Must Do to Tackle Sports Content Piracy (NAGRA Blog)


We know that the threat of content piracy has evolved significantly over the last few years.

IPTV services and Kodi add-ons installed on retail set-top boxes have completely altered the landscape – it’s estimated that there are 38 million Kodi users worldwide, with more viewers connecting every month. This, coupled with the rise of illegal web streaming, has started to contribute to a slow-down in pay-TV revenue growth worldwide.

As the piracy ecosystem continues to evolve, and the threat increases for live sports content, there’s one question stakeholders are asking all around the world: “What can we do to combat it?” The truth is, the situation isn’t as hopeless as some may think. But the pay-TV industry must first act on three fronts if it wants to topple piracy in sports content.