Good Privacy is Good for Business (Cisco Privacy Maturity Benchmark Study)


The General Data Protection Regulation (GDPR) will become fully enforceable on May 25, 2018. Many organizations are rightly investing in resources and processes to meet the GDPR standards and avoid significant fines and other penalties. In addition, the many data breaches that exposed the personal information of millions of customers have made organizations increasingly concerned about the products they buy and with whom they partner. Customers are asking more questions during the buying cycle about how data is captured, transferred, stored, and deleted. In this study, Cisco shares insights on how data privacy concerns are impacting the buying cycle.

The Cisco 2018 Privacy Maturity Benchmark Study was created in conjunction with Cisco’s Annual Cybersecurity Benchmark Study, a double-blind survey completed by more than 3600 security professional in 25 countries and across all major industries. The privacy specific questions focused on a subset of nearly 3,000 respondents who were familiar with the privacy processes at their organizations. Participants were asked about the makeup of their privacy teams, maturity level of their privacy processes, and the impact (if any) they experienced related to delays in the sales cycle due to customer data privacy concerns. We also analyzed responses to other questions regarding cyber events to understand which organizations had been breached in the last year and the size of any losses from these events.