PwC Study Reveals Hollywood Has a Trust Problem (Deadline)


A spate of high-profile cyberattacks — on Sony Pictures Entertainment, HBO, Netflix and the Walt Disney Co. — have given the entertainment industry an image problem.

Consumers have little faith in the industry’s ability to safeguard their data or respect their privacy preferences, according to the newly released CIS: Protect Me report from PwC.

A mere 6 percent of those surveyed said they trusted Hollywood.

Jocelyn Aqua, a principal with PwC’s regulatory, privacy & cybersecurity practice, said banks and hospitals enjoy the highest level of consumer trust, followed by nonprofits. Only startups and advertising agencies fall lower on the trust scale than media and entertainment companies.