Streaming services such as Netflix, Amazon and Hulu are winning the battle against pirates who aim to steal their content, according to a recent research report. Meanwhile, new features on social media such as YouTube Live are attracting hacked broadcasts of popular cable networks such as Nickelodeon and CNN.
According to U.K.-based Digital Television Research, revenue lost to theft of TV shows and moves is expected to hit $51.6 billion in 2022, nearly double its 2016 level of $26.7 billion. The news, however, isn’t all bad since legitimate revenue from over-the-top (OTT) services overtook piracy revenue in 2013 and the gap between the two measures is widening. Digital Television’s report covers 138 countries and excludes Pay TV and sports.
“Piracy will never be eradicated,” said Simon Murray, Digital Television’s Principal Analyst, in a press release.“However, it is not all bad news. Piracy growth rates will decelerate as more effective government action is taken and as the benefits of legal choices become more apparent.”