A Game-Changing Watermark for Live Sports (Irdeto Perspective)


Watermarking is an essential part of any anti-piracy program. More now than ever, as pirates have started to remove the broadcaster’s logo from the stream. But with a unique robust watermark, you’re able to identify the source of leaked content, even when the logo is obfuscated. What’s more, there’s a different flavor of watermarking depending on your needs. And now there’s a new revolutionary watermark available.

Besides providing the capability to track the source of the pirated content, it’s watermarking’s versatility that makes it so useful. With watermarking all players in the chain can protect their valuable content. Let’s start at the beginning.

Distributor watermarking enables content owners, sports rights holders and broadcasters to identify the weak link in their distribution networks. Once leaked content is detected they can work with that identified distributor to improve the distributor’s security measures. Or in the most extreme case for consistently non-conforming distributors terminate their agreement if proactive actions are not adopted over an agreed period.