At security specialist Irdeto’s IBC stand this year, the demonstrations were all about how to make it easier – and quicker – for pay-TV operators to roll out premium content to customers.
The most innovative of these was arguably a new 4K TV set which, through a collaboration with Turkish CE manufacturer Vestel, integrates Irdeto’s newly-launched TV Cloaked CA solution, allowing viewers to access premium pay-TV services directly through the TV without the need for a separate set-top box or external conditional access module (CAM). In principle, the partnership unlocks the ability for any operator in Europe to directly deliver pay-TV content where new generation Vestel 4K TVs are on sale.
Frank Poppelsdorf, Product Director, Content Security, at Irdeto, said the product was most appropriate either in retail environments or territories where there are a number of Pay TV operators prepared to work together to promote the solution. “When [consumers] connect the TV to satellite, cable or terrestrial, all they have to do is call the operator and enable the TV for scrambled content,” he says. This is in contrast to more complex procedures required for STBs or CAMs, where “they would have to call the operator first, then the operator would have to ship a device to the consumer.”