Content creators and cinemas have tried everything from piracy-busting patrols to embedded watermarks, but nothing seems to be making a dent in film piracy.
So-called “cam” copies of new films often appear online a week or two after public release in cinemas, and far sooner than official DVD or Blu-Ray copies hit the market. Those who do not want to see the movie in theatre can then download these movies for free through torrent software, albeit illegally.
As they are recorded in cinema, the quality is generally poor, especially in comparison to true copies of the film due to rustling, poorly-captured video and audio, as well as the occasional person leaving their seat obstructing the view.
Despite the drawbacks of cam copies, downloading and sharing remains popular. However, Philips hopes that a new solution will stop cams being recorded in the first place, a technology likely to appeal to content creators and cinemas alike.