When major movie and TV companies discuss piracy they often mention the massive losses incurred as a result of unauthorized downloads and streams.
However, this unofficial market also offers a valuable pool of often publicly available data on the media consumption habits of a relatively young generation.
Many believe that piracy is in part a market signal showing copyright holders what consumers want. This makes piracy statistics key business intelligence, which some companies have started to realize.
Netflix, for example, previously said that their offering is partly based on what shows do well on BitTorrent networks and other pirate sites. In addition, the streaming service also uses piracy to figure out how much they can charge in a country. They are not alone.