Middle-market companies have cultures, goals and business needs that are distinct from larger firms, and nowhere is that more true than with cybersecurity.
Fortune 500 companies and brands with household names are much more likely to recover their reputations following a data breach. While breaches are costly in financial terms to all companies, the damage to the brand of a middle-market company may not be survivable. Large companies can weather the storm of negative publicity and loss of reputation, but mid-markets often cannot: 60% of middle-market companies that are hacked are out of business within one year.
This presents a near-paralyzing scenario to middle-market managers – the mere spectre of a data breach presents business risks that are difficult for them to fathom.