Day in and day out copyright holders are bombarding Google with DMCA takedown notices, pointing out links to pirated content. The majority of these requests are sent by the music and film industries, targeting hundreds of thousands of different websites.
In recent years the volume of takedown notices has increased spectacularly and in 2016 new records were shattered again.
Over the past 12 months, rightsholders asked Google to remove more than a billion links to allegedly infringing content, nearly twice as much as the 558 million it received last year.
Thanks to a new update to Google’s Transparency Report we now know for the first time how many of these were actually deleted. According to Google’s records, 89.8 percent of the requests were, resulting in 914 million removals.