Early 2017 will see the long-awaited start of a broad UK anti-piracy effort. With help from copyright holders, ISPs will send email notifications to subscribers whose connections are allegedly used to pirate content. These “alerts” will educate copyright infringers about legal alternatives in the hope of decreasing piracy rates over time.
In an effort to curb online piracy, the movie and music industries reached an agreement with the UK’s leading ISPs to send warnings to alleged copyright infringers.
Mimicking its American counterpart, the copyright alert program will monitor the illegal file-sharing habits of UK citizens with a strong focus on repeat infringers.
The piracy alerts program is part of the larger Creative Content UK (CCUK) initiative which already introduced several anti-piracy PR campaigns, targeted at the general public as well as the classroom.