When so-called DVD screeners of the latest movies leak to pirate sites, studios are among the first to highlight the damaging effects. Often the copies are of excellent quality, a gift to millions of file-sharers worldwide but a potential headache for subsequent official distribution efforts.
While studios have had the means to track screeners back to their sources for a long time, when compared to the number of leaks it is relatively rare for industry insiders to face civil legal action. That changed yesterday when Warner Bros. Entertainment sued talent agency Innovative Artists.
In a lawsuit filed in a California federal court, Warner accuses the agency of effectively setting up its own pirate site, stocked with rips of DVD screeners that should have been kept secure.