For companies looking to differentiate themselves in a digital world, developing new applications that can be launched to market quickly is critical.
The ability to innovate fast is often the competitive edge that allows an organisation to rapidly scale, particularly in a technology-driven market, such as banking or healthcare. And as consumers generate more data than ever before, the opportunity for smart companies is to feed information into application development, improving the customer experience and generating new revenue streams.
And yet no company should develop applications that risk losing the trust of the customer. Every application that relies on customer data must use it in a responsible way, and security must be baked in from the start.