CDSA Expands its Content Protection Role with New Appointments

March 30, 2011 · Posted in Latest News 

Deluxe’s Bigley and Microsoft’s Dunkelberger Added to Board; Atkinson Named Advisor

LOS ANGELES — As part of its commitment to expanding its role as the International Content Protection Association, CDSA has announced new senior-level appointments to its Board of Directors. Joel Bigley, Senior Vice President Worldwide Operations and Business Execution, Deluxe Digital Studios; and James Dunkelberger, General Manager Worldwide Product Release and Security Services, Microsoft have been named to the CDSA Board. Richard Atkinson, Chief Piracy Specialist & Consultant, Anti-Piracy Worldwide, has been named as a strategic advisor.

“The expansion of our worldwide content protection programs as well as the successful rollout of a new, industry-wide risk management software solution is at the forefront of CDSA’s new suite of anti-piracy and content protection initiatives. With the addition to our Board of Joel Bigley, James Dunkelberger and with the ongoing strategic advice of Richard Atkinson, our industry association is in an even greater position to develop the most relevant, new advancements in collaborative activities for the protection of our industry’s most vital assets,” says CDSA Chairman Spencer Mott, CISO of Electronic Arts.

Joel Bigley, apart from his operational responsibilities, provides leadership for quality, performance, and security for all Deluxe Digital Studios (DDS) business entities worldwide. Bigley built the Quality Management System (QMS) and the Security Management System (SMS) at Deluxe Digital Studios, both industry leading programs that have led to worldwide CDSA certifications, industry leading scores on MPAA audits, and success on various other audits by studios and industry organizations.

James Dunkelberger is the General Manager of Microsoft’s worldwide Product Release and Security Services team, which is responsible for many aspects Microsoft’s IP protection strategy. He has worked at Microsoft for the last 15 years and over the last seven years has worked in product security, including physical protection of IP both internal to the company and in the supply chain, anti-counterfeiting technologies and strategies, product quality controls, and product activation investigations.

Richard Atkinson created and ran Disney’s Anti-Piracy Operations team for six years, and was also a technology innovator for famed Walt Disney Imagineering. Prior to Disney, he was Chief Communications Technologist for Northrop Grumman. As a strategic advisor to the board of CDSA, Atkinson plays a lead role in its new Content Protection Work Group Program and serves as Co-Chair of CDSA’s annual Entertainment Content Protection Summit, which is co-produced with Variety.

Among its current content protection initiatives, CDSA is advancing these vital industry services:

Content Protection Security Accreditation: The only worldwide content protection and security accreditation program, CDSA auditors have CPS certified nearly 40 sites since the program was launched at the beginning of 2010, with an additional 15 having applied for accreditation.

Enterprise Risk Management Tool (ERMT): In full-time use at Electronic Arts and now in the final stages of Beta test at three major Hollywood studios, this powerful risk assessment, vendor management software program has been migrated to the cloud to enable greater industry collaboration and the future establishment of an M&E Security Social Network.

Content Security Risk Assessment: The newest addition to the CDSA auditing portfolio, CSRA now enables content holders to activate a rapid-response, one-time risk assessment of a site or production partner, without requiring a full year-long accreditation process.

Content Protection Workgroups: Three ongoing member-based workgroups in the areas of Supply Chain, Risk Management and Market Intelligence meet monthly under Richard Atkinson’s direction to identify and activate potential, new areas for content protection and anti-piracy development and collaboration.

Content Protection Summit Europe: Expanding on the successful Entertainment Content Protection Summit held in December 2010 in Los Angeles, this year’s program will go global with a second event scheduled for September in London.

Content Protection Summit US: The second annual Entertainment Content Protection Summit is scheduled for December 8, 2011 in Los Angeles.

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